Written by the people who answer the phone. No press releases, no filler.
The unit that costs £180 less today can cost £90 a year more to run, and be scrap in six summers. Here is the arithmetic nobody does at the point of sale.
Two units both say A+++. One has a SEER of 8.6, the other 6.1. That gap is roughly £70 a year, and the label alone will never tell you.
For decades the answer was a fan and an open window. Three consecutive record summers and a change in how we build houses have quietly ended that.
Twenty-four rooms, no visible equipment, no drilling into the facade, and a conservation officer to satisfy. How the Regency Rooms system was designed.